We’re excited to invite you to be part of a meaningful holiday tradition that brings joy to children and families across our community. This year proudly marks the 30th anniversary of the CTV Toy Mountain Campaign, in partnership with The Salvation Army—an initiative dedicated to supporting families in need during the holiday season.
We’re calling on businesses, schools, organizations and our Downtown Markham community to come together and help us build Toy Mountain through your generous toy donations!
When: Thursday, December 11th, 2025
Where: Pride of Canada Carousel, 8080 Birchmount Rd, Markham
Time: 5:00 – 8:00 PM
(Live broadcast on CTV News at Six, 6:00 – 7:00 PM)
Your contribution can truly brighten a child’s holiday. We encourage you to bring a new, unwrapped toy—big or small, for any age group. Every gift adds to Toy Mountain and helps ensure that no child is left without a reason to smile this season. If you can, consider bringing more than one toy or selecting items for older youth, who are often the most in need.
As an added thank-you, guests who bring an unwrapped toy can enjoy one free ride on the Pride of Canada Carousel, available from now until Friday, December 19th.
Why Your Donation Matters
Giving to the CTV Toy Mountain Campaign is about more than providing gifts—it’s about uplifting families when they need it most. Your generosity helps:
Bring holiday joy: A new toy on Christmas morning can mean the world to a child. Your donation helps create those special moments for families who may not otherwise be able to afford them.
Support families facing rising costs: As the cost of living continues to climb, many parents are struggling to balance essential expenses. Donating toys, gift cards, or even contributing financially allows families to redirect their limited resources toward food, housing, and other necessities.
Connect families with ongoing support: Toy Mountain is more than a seasonal campaign—it’s a bridge. It helps The Salvation Army connect with families and guide them toward additional year-round services, from food programs to emergency assistance.
Make a meaningful community impact: Each year, thousands of children and teens across multiple communities receive support through this campaign. Your contribution directly strengthens that impact.
Come for the fun and stay for the giving! We’ll have hot chocolate, sweet treats, and carousel rides for just $1 during the event. Drop off your toy donation, enjoy the holiday festivities, and help us make a lasting difference—one gift at a time.
