Downtown Markham Honored At the 2014 National Sales & Marketing Awards
February 5, 2014
Greater Toronto Area — The National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB), honored The Remington Group and Downtown Markham with two 2014 Gold Awards in recognition for Best Social Media Campaign, and Best Presentation Centre at "The Nationals," which were presented on February 4, 2014 at the Wynn Las Vegas, NV during the International Builder's Show.
“The Nationals” pays tribute to superior sales and marketing achievements by individual sales and marketing professionals, home builders and associates. The 2014 award winners were selected from more than 800 entries by a panel of eight award-winning building industry professionals. Winners emerged from a painstaking three-day judging process that included evaluation by some of the industry's finest marketing professionals, representing a wide range of disciplines and a geographic cross-section.
Downtown Markham’s winning social media campaign beat out competitors from Atlanta, Playa Vista and Houston to take home gold.
“The campaign allowed local artists to make real social statements about their ‘perfect city’ in a way that emphasizes Downtown Markham’s objective of culturally infusing the mixed use development with unfathomable intensity,” reads the judges’ statement.
“Building community is paramount for us,” says Evelynn Ratcliffe, Retail Marketing, The Remington Group. “We are honoured to be recognized by the industry’s best and look forward to developing more award winning programming in the future.”
The campaign which ran in October of last year included an online voting portal which garnered more than 40,000 visits, 72,000 votes and nearly 175,000 page views in just one month.
Downtown Markham also took home gold for Best Presentation Centre.
“A space that feels more like a contemporary art gallery than a sales centre, every square inch was thoughtfully planned to showcase the mixed use development in the [Greater Toronto Area],” said the judging panel. “It’s truly an inviting place where prospective retail tenants, agents, and homebuyers can comfortably come together and learn what life is like in Downtown Markham.”
“After the success of Downtown Markham’s preceding phases, we wanted to create a sales office that fully reveals the potential of this master-planned community,” says Teresa Roppo, High Rise Sales and Marketing, The Remington Group. “Combining style and sophistication with an outstanding location, Downtown Markham will provide residents with a place to live, work and play.”
The Remington Group also received a Silver Award for Best Brochure for their luxury homes project The Preserve, in Oakville, Ontario.
About “The Nationals”
Originating in 1982 as the MIRM Awards, the program now known as "The Nationals" sustains the commitment to innovation, imagination and marketing flair that has characterized winners since inception of the competition. "The Nationals" awards ceremony is presented as part of the International Builder's Show, a conference that routinely attracts more than 75,000 building industry professionals. "The Nationals" traditionally draws more than 1,000 attendees.
For more information on "The Nationals," please contact Lisa Parrish at (800) 658-2751, or visit the official website at www.thenationals.com.
About Downtown Markham
Located in Canada’s High Tech Capital, Downtown Markham is the newest addition to Canada’s largest metropolis, the Greater Toronto Area. It is a vibrant, entertaining and culturally infused city centre with an exclusive, artistic vibe. Downtown Markham is also the place to be green. The project will feature North America’s largest collection of LEED certified green certified buildings and has more than 72 acres of natural and landscaped green spaces. Next to come to life will be the amazing Downtown Markham retail complex. For more information please visit: downtownmarkham.ca or contact email@example.com.
About The Remington Group
For more than 60 years, The Remington Group has influenced the urban and suburban landscapes in Ontario. The Remington Group Inc. is a Canadian company comprised of five integrated operating division including Industrial and Commercial Construction, Residential Construction, Land Development, Property Management, and Finance and Administration. The Remington Group Inc. continues to grow with a commitment to innovative building and operational concepts. For more information on The Remington Group please visit remingtonbuilds.com.
Evelynn Ratcliffe, 905-761-8200, firstname.lastname@example.org